A long time ago in a galaxy far, far away…
There was Rogue One: A Star Wars Story, and it was lit. It’s no surprise that already over the weekend, the latest in franchise is smashing records with its $155M domestic box office haul while making it rain $290M worldwide. If you haven’t seen it yet, the world is familiar, yet departs from the traditional series to provide something very fresh, unique, and profoundly more raw and darker than any of its predecessors.
No matter your intricate thoughts on the theology, plot, CGI, score, specific acting and characters, this movie is important, timely, and the perfect follow up to The Force Awakens. It is simply a bold new take on the Star Wars universe.
Remember when George Lucas sold Lucasfilm and Star Wars for $4 Billion Dollars to Disney, just a couple years ago? What a steal, between toys and merchandise alone, Disney more than made their money back before The Force Awakens even came out.
Whether you like it or not, as one of the biggest pieces of IP in the world, Star Wars is the epitome of the cinematic adventure, the gold standard of consistent box office success and a platform enabling diversity and innovation in other arts, technologies and businesses.
Disney just proved they can change things up and still bring home the bacon.
And that is really the key, it’s the idea of creating a compelling story, that’s not the same, but lives in the same world. A lot of studios are starting to do this, just even in the trailers leading up to Rogue One, we saw Logan which needed a double take to realize it was another X-Men movie. Will we ever see a Goonies style Marvel movie or other big franchises taking these different approaches? Maybe a different lens is what these studios need to get through the sequel fatigue everyone is feeling.
The idea of other unique Star Wars stories has us intrigued. Upcoming is a potential comedy in a Han Solo origin story helmed by Lord + Miller, starring that one dude and Childish Gambino coming 2018, with even more side stories rumored.
Whatever they have cooking next, we’ll keep watchin’ because The Force is with us and we are one with The Force. Star Wars will likely advance its world dominance and continue to inspire people everywhere in hope of a better future, not just in fantasy, but in the real world too.