Within two weekends we placed and strategically distributed 13,000 bottles of Detoxwater to over 1000 influencers, and 5000 vip event goers across 6 venues, 100 private estates, and 27 parties. Private parties included those of filmmakers, fashion bloggers, executives from CAA, WME & UTA, social media moguls such as Lil Mayo and YesJulz, musicians such as Bella Thorne, Zhu, Chainsmokers, AC Slater, Alex Da Kid, Timbaland and Skrillex to people of influence like Bill Gates and executives at Goldenvoice, NVE, Teen Vogue, Tao Group, 72 & Sunny and more.
The activation prompted 70+ user-generated Facebook, Instagram and Snapchat stories. Users shared themselves enjoying the product and staying hydrated during the festival. Detox saw a 300% increase in new website sessions, 36,000 likes, a total reach of over 200,000 people, 3.6 Million impressions, and a 1,276% increase in average monthly exposure. Qualitatively, we surveyed attendees and found that they loved the product and felt that it was the perfect addition to their festival experience.