adidas slips on Bored Ape Yacht Club for NFTs

The Future. adidas is teasing a big NFT collaboration with Bored Ape Yacht Club, perhaps the most recognizable name in NFTs outside of Beeple. But it’s all just part of the their bigger foray into the metaverse, which may see the revered shoe and apparel brand open up an interactive, shoppable, digital world.

Try-ons
adidas is taking a step into digital fashion.

• The shoe brand is partnering with NFT all-stars Bored Ape Yacht Club, NFT comic series Punk Comics, and crypto investor Gmoney on… something.
• While neither party has released any details of the collab, they’ve published a teaser image of one of the now-famous Bored Apes donning a jacket with the logos of all involved.

Go big or go home
adidas seems up to be brewing up something big when it comes to its entrance into the coming metaverse. Here are some recent developments:

• The brand offered a limited number of tokens via a Proof of Attendance Protocol (POAP), which was mostly scooped up by adidas CONFIRMED app members.
  • adidas simply told users to “keep it safe — it may come in handy.”
• It bought land in the open-world blockchain game The Sandbox.
• It partnered with the exchange platform Coinbase.

adidas’ month-long tease comes on the heels of rival Nike’s big jump into the metaverse. Nike recently announced a roster of digital sneakers and its own fitness-focused metaverse platform, Nikeland.