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RadioShack is ‘horny on main’

radioshack-rebrands-with-horny-on-main-tweets-thefutureparty
Illustration by Kate Walker

RadioShack is ‘horny on main’

 

The Future.  If you’re on Twitter 24/7 (like us), you’ve probably noticed that RadioShack has been… ahem… a bit out of pocket lately. After decades of financial decline, the retailer is back with a vengeance. As it gets harder and harder to stand out online, being “horny on main”​ seems to be a surefire way to hold people’s attention and maybe a strategy other businesses will adopt.

The Shack is back
RadioShack is making a hard rebrand.

  • This past week, the 100-year-old electronics retailer posted a string of NSFW tweets, prompting many to wonder if it had been hacked.
  • Not quite — RadioShack seems to just be keen on attracting the attention (and business) of younger consumers, even if it means losing older patrons.
  • And it seems to be working. The brand’s tweets have gained over 100 million impressions, while its follower count has increased by nearly 200,000.

What is you doin?
What’s going on here? A quick look behind the scenes might help explain things… kind of. After filing for bankruptcy twice, RadioShack was purchased by Retail Ecommerce Ventures, a private equity firm founded by (infamous) entrepreneur Tai Lopez in 2020.

Now, Lopez is set on revitalizing the brand in the Web3 world (like a million other brands) as a decentralized crypto exchange platform, complete with a token called $RADIO…. which is worth, at the time of this writing, about $0.008574. Whether or not RadioShack’s Twitter antics can boost its crypto endeavors is still TBD.

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