Several delivery startups are cracking the fifteen-minute delivery window, including Gopuff, Zepto, and Getir.
The Big Race: Making on-demand ecommerce nearly instantaneous — which relies on a mix of cutting-edge tech and strategic fulfillment centers — feels like the final leg of the race to the top of gig-platform market share.
Behind the Orders: It’s about to become quicker to order your groceries than pick them up yourself.
Just look at Gopuff:
Co-CEO Yakir Gola told Axios that Gopuff has hundreds of “micro-fulfillment centers” in most major US cities.
These centers are stocked for “everyday essentials,” with top products being eggs, water, and paper towels.
The company has also struck deals with specific brands to service their ultra-fast ecommerce ambitions, including Disney and Starbucks (some baristas work in GoPuff fulfillment centers).
Checkout: Gola says Gopuff is also developing its own in-house AI tools to optimize deliveries even more. It’s a similar approach to Amazon and Walmart, the latter of which plans to have a three-hour delivery option for 95% of US households by the end of the year. And with the (bumpy) rollout of drone delivery, those delivery times could speed up even more.
Prediction: To keep up with these insane delivery-time promises, we wouldn’t be surprised if gig platforms start recruiting from collegiate athletic programs.
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