LeBron James, Craig Robinson Turn Surprises Into Marketing
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LeBron James, Craig Robinson Turn Surprises Into Marketing

Hype is the new marketing. Celebrities are creating surprise campaigns to grab attention, but does the "bait-and-switch" tactic actually work?

David Vendrell
Oct 8, 2025
New Startups Translate Gen Z For Companies
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New Startups Translate Gen Z For Companies

Brands that want to survive need to connect with Gen Z, the dominant cultural force with a projected $12.6 trillion in spending power. The key is to leverage Gen Z insights across branding and marketing.

David Vendrell
Oct 8, 2025
OpenAI Puts Apps Inside ChatGPT
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OpenAI Puts Apps Inside ChatGPT

By letting ChatGPT converse with and activate tasks on other platforms, the AI giant is extending the power of its chatbot beyond simple prompts and creating a powerful new ecosystem.

David Vendrell
Oct 7, 2025
Instagram Launches Rings Awards
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Instagram Launches Rings Awards

Now a cultural force on par with film and TV, the creator economy is getting its own awards show—a move that will not only celebrate top talent but also give creators a much-needed boost in monetization.

David Vendrell
Oct 7, 2025
Shein Is Opening Its First Brick-And-Mortar Location
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Shein Is Opening Its First Brick-And-Mortar Location

Fast-fashion giant Shein is opening its first physical stores in France. The move is the latest strategy to combat new tariffs and tax changes that threaten its business model as the brand tries to stay ahead in the ever-evolving world of retail.

David Vendrell
Oct 6, 2025
Sauces Are Now The Hottest Thing On The Place
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Sauces Are Now The Hottest Thing On The Place

Remember the days when ketchup, mustard, and mayo ruled? Today, the US condiments market is booming, thanks to thousands of new, adventurous options. Get ready to explore a world of flavor that's making dining more exciting—and profitable.

David Vendrell
Oct 6, 2025
Bubble Lets Fans Text Their Favorite Stars
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Bubble Lets Fans Text Their Favorite Stars

K-pop is already an expert at building parasocial relationships, but new low-cost messaging services could take fan-to-artist connection to a new level, creating an endless feedback loop that might even influence the music itself.

David Vendrell
Oct 3, 2025
Cognixion Turns To Vision Pros For Its Brain-To-Computer Interface
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Cognixion Turns To Vision Pros For Its Brain-To-Computer Interface

Non-invasive BCIs are here. While most brain-computer interface companies focus on risky implants, Cognixion is pioneering a new path to far more scalable and accessible tech that combines consumer devices with AI—no surgery required.

David Vendrell
Oct 3, 2025
Companies Are Increasingly Installing Two CEOs to Help With Succession
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Companies Are Increasingly Installing Two CEOs to Help With Succession

Is one CEO better than two? Founders are increasingly stepping back from the top job, creating co-CEO structures. This allows them to stay connected to their companies while sharing the high-pressure role with a trusted partner.

David Vendrell
Oct 2, 2025
Home Offices Are Getting A Remodel
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Home Offices Are Getting A Remodel

RTO mandates are transforming the housing market again. As companies demand a return to the office, workers who moved for cheaper, bigger homes now have a new problem to solve: what to do with that extra room that used to be their office.

David Vendrell
Oct 2, 2025
Marriott Bonvoy Rolls Out Hub For Outdoor Experiences
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Marriott Bonvoy Rolls Out Hub For Outdoor Experiences

Marriott is leaning into a major travel trend. With a new hub for adventure-focused properties, Marriott Bonvoy Outdoors aims to capture travelers who rediscovered the joy of nature during the pandemic and are continuing to prioritize exploring the outdoors.

David Vendrell
Oct 1, 2025
OpenAI Is Launching a Social App for AI-Generated Videos
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OpenAI Is Launching a Social App for AI-Generated Videos

The next era of social media is here. With OpenAI launching a TikTok-style app for AI-generated videos and Google and Meta rolling out similar features, the world is about to be flooded with AI-created content. Is this a new art form or just "slop"?

David Vendrell
Oct 1, 2025
OpenAI Wants You To Buy Things In The Chat
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OpenAI Wants You To Buy Things In The Chat

The way we shop online is about to change. Agentic AI is moving beyond simple search and compare, allowing users to complete purchases within a chat—a shift from brand websites that could reshape the future of e-commerce.

David Vendrell
Sep 30, 2025
Xicoia Rolls Out The Red Carpet for AI Actress Tilly Norwood
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Xicoia Rolls Out The Red Carpet for AI Actress Tilly Norwood

Tilly, an AI actress, is attracting interest from Hollywood agencies, sparking a firestorm of controversy. The backlash proves that despite studios' quiet embrace of AI, the fight to protect human talent remains far from over.

David Vendrell
Sep 30, 2025
Lionsgate’s Deal With Runway AI Hits Roadblocks
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Lionsgate’s Deal With Runway AI Hits Roadblocks

With AI set to reshape film production, all eyes are on Lionsgate. The studio is training a proprietary LLM on its 20,000-title library in a high-stakes move that could revolutionize how movies are made and set a precedent for the entire industry.

David Vendrell
Sep 29, 2025
EA May Go Private In $50 Billion Deal
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EA May Go Private In $50 Billion Deal

Video game giant EA could be going private for the first time in 35 years. The deal, which would require a leveraged buyout, is a sign that buyers believe EA's iconic franchises will continue to deliver blockbuster hits and massive returns for years to come.

David Vendrell
Sep 29, 2025
Hallwood Media Signs An AI Artist
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Hallwood Media Signs An AI Artist

The era of AI-generated artists is here. Hallwood Media is betting big on Xania, a virtual artist whose real identity is a human songwriter. If she becomes a streaming sensation, other labels could follow, forever changing how the music industry operates.

David Vendrell
Sep 26, 2025
President Trump Signs TikTok Deal
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President Trump Signs TikTok Deal

The political saga to ban TikTok has finally reached a conclusion. After months of high-stakes negotiations and geopolitical tension, an agreement has been reached. The deal ensures that the app is here to stay, ending a long period of uncertainty.

David Vendrell
Sep 26, 2025
Does Your Job Suffer From AI “Workslop?”
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Does Your Job Suffer From AI “Workslop?”

AI promised to boost productivity, but it's doing the opposite. As companies adopt the new tech, they could face a surprising downturn in efficiency and revenue. Is the ultimate productivity booster actually a costly distraction?

David Vendrell
Sep 25, 2025
Special Guests Become A Concert Expectation
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Special Guests Become A Concert Expectation

Record-high ticket prices mean artists are under pressure to deliver. The solution? Bringing out surprise celebrity guests at every tour stop. But as fans begin to expect these cameos, the question remains: Can artists meet these demands and still deliver a unique experience?

David Vendrell
Sep 25, 2025
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