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Airbnb is rolling out its biggest redesign ever to transform from a property-rental platform to a hub for experiences and services that could be found at any given location — all organized or operated by local talents or experts.
The Big Picture: Airbnb, faced with a worldwide vibe shift on short-term rentals, wants to be the conduit to get people off their phones and out into the real world without relying on ever-shifting zoning laws. By offering a wide range of experiences, Airbnb could significantly expand its daily users… without the headaches.
Behind the Bookings: You can get almost anything on Craigslist, but you can do almost anything on Airbnb.
- Users can now book experiences and services in 650 cities worldwide, from cooking classes in Paris to massages in Bangkok to lucha libre shows in Mexico City.
- There’s also a selection of celebrity-specific experiences, including playing football and barbecuing with Kansas City Chiefs QB Patrick Mahomes or seeing the set-up for a Sabrina Carpenter concert.
- Airbnb is rolling out a social dynamic for these experiences, allowing people to message others doing the experience with them and share photos afterward.
Checkout: Airbnb CEO Brian Chesky hopes that user accounts on the platform are the “most trusted profile on the internet,” because it’s all about people naturally verifying their identity to do something in the real world. Chesky’s ambition is for Airbnb to become the kind of old-school social network that Facebook used to be, offering people an escape from algorithmically recommended content and AI slop.
Prediction: Watch for many people to use Airbnb to find things to do in their own city, ultimately making the platform less travel-focused.
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