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The Future. A new study from consultancy Public First and trade group Flex broke down how app-based gig work has spread across America, creating a map of where companies are deeply ingrained and which ones represent opportunities for growth. Expect regional marketing campaigns to come out in full force in the states where gig work is still in its infancy.
State rides
The gig economy isn’t equal from state to state.
- Out of the roughly 7.3 million app-based workers in the US, the most are in Florida (6.4% of its labor force), Nevada (6%), Georgia (5.9%), and Washington, D.C. (9%, technically not a state).
- The fewest are in Tennessee (0.5%), Vermont (1.5%), and South Dakota (1.6%).
About 4.3% of the overall American workforce does app-based work, with the rideshare and delivery industries contributing $212 billion annually to the economy. Public First estimates that the gig industry will be worth $500 billion in ten years.
That’s pretty impressive considering Uber, which put app-based gig work on the map, only started operating in 2009 following the Great Recession.
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