Apple games the lock screen

Together with

The Future. Apple’s new “Apple Sports” app delivers instantly updated scores and stats of every game from nearly every major global sports league currently in season. If the app boosts engagement on AppleTV+, expect it to become a unique “second screen” to the streamer’s live sports offerings.

Push points
Apple Sports — available as a free, standalone app in English, Spanish, and French — will deliver updated scores, the game clock, play-by-play info, and team stats.

  • It also includes the betting odds for each game, which could get some major traction as legal sports betting expands.
  • Users can customize their “scoreboards,” so that they can easily follow their preferred teams, leagues, and tournaments.
  • Updates can be shown on a user’s lock screen as a Live Activities feature, so that they don’t even have to open their phone to keep tabs on a game.

Apple hopes that the app drives engagement to live sports on Apple TV+ — there’s a button on the scores for each game that directs users to “Watch on Apple TV” if it’s available on the service.

It’s no mistake that the app is dropping on the same day the new season of Major League Soccer kicks off. Messi will be pleased.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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