“Aura” is the hottest commodity at the Paris Olympics

The Future. Inspired by the Greek goddess of breeze, the concept of “aura” has become a trending label of admiration among Gen Z, especially during the Paris Olympics, where several athletes have captured the public’s attention for their certain je ne sais quoi (despite not being typical sports stars). Personal aura will likely continue to influence how public figures are perceived, with social media amplifying their unique energy and creating new outlets for fame beyond professional success.

The new Olympic gold standard
Athletes from all corners of the globe are emitting one-of-a-kind vibes as they flex their talents on the world stage.

• South Korean pistol shooter Kim Yeji, known for her futuristic look and cool demeanor, has intrigued audiences, overshadowing her teammate Ye Jin Oh’s gold medal.
• American gymnast Stephen Nedoroscik has gained a cult following for his performance on the pommel horse, defying critics with his skill… and Clark Kent glasses.
• Turkish pistol shooter Yusuf Dikec, with his lack of specialized gear and his left hand casually tucked into his pocket, has become a huge internet sensation.
• Brazilian surfer Gabriel Medina wowed viewers with an impressive mid-air maneuver (likened to walking on water) that prompted some people to suggest it was Photoshopped.

The ultimate status symbol
So, what’s the secret to winning aura points? According to these athletes, looking unbothered while being unapologetically themselves is enough to raise their aura quotients. Score.