Together with
The Future. Google CEO Sundar Pichai announced that Bard, the company’s AI chatbot, is coming to Google Search any day now. But with Google going through its biggest round of layoffs and cost-cutting measures ever (affecting its computing infrastructure, which is needed to run these powerful AI algorithms), the transformation may be coming at the wrong time.
Find with Bard
Google is opening the AI floodgates on Search.
- Google said that Search would soon have AI chat capability.
- Features that are being tested include the ability to ask follow-up questions to an original query and other ways to interact with the company’s vast large language model (LLM).
The announcement comes on the heels of the company releasing its Bard AI chatbot, which, in a bid to take things slow, was only released via a dedicated website with a waitlist that redirected users to Google’s traditional Search if they wanted more info.
Clearly, the market has sped up.
Search and destroy (competition)
AI’s disruption of the classic search engine — type a question or keywords and receive a list of links — is an existential threat for Google (though Pichai denies that). Search represents over half of the tech giant’s revenue, bringing in roughly $162 billion last year.
Microsoft’s Bing, which has always been a bit of a laughing stock compared to Google, had ChatGPT integrated into it last month, effectively forcing Google’s hand. Microsoft believes that for every half of a percentage point it gains in Search market share, it’ll make $2 billion in revenue. Google has no intention of giving up the throne (or that money).
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