Together with
Bobby Hundreds (real name Bobby Kim), the influential designer behind The Hundreds streetwear brand, has been hired as Disney’s new VP of creative for the Americas at Disney Consumer Products. In other words, Kim is getting his biggest platform yet.
The Big Picture: Luxury designers have increasingly transitioned to the world of entertainment. But Kim’s hiring seems to be the first from the world of streetwear… and you don’t get a splashier gig than taking a C-suite post at the biggest entertainment conglomerate in the world. It may be proof that legacy brands are looking for a creative refresh when it comes to their product footprint.
Behind the Curtain: Is the Mouse House evolving into a fashion house?
- According to THR, Kim will have his hands in toys, apparel, books, merch, and other licensed products across Disney’s theme parks, physical stores, and e-commerce sites.
- He’ll directly report to Marcus Rosie, Disney’s SVP of global creative.
- This isn’t the first time that Kim has worked with Disney — he’s designed collaborative capsules between the company and The Hundreds since 2008.
Last Looks: The fashion world was abuzz with curiosity when Kim stepped down as the creative director of the brand he co-founded (and closed its flagship store in LA). We’re guessing that trading Adam Bomb (the mascot of The Hundreds) for Mickey Mouse wasn’t on anyone’s bingo card. But since Kim’s collaborations successfully got more young men into Disney fashion, the Mouse House must be betting that he has the secret sauce to make the Magic Kingdom’s products even more accessible… and cooler.
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