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Celebrities, especially male celebrities, are organizing official run clubs as a way to gather fans, build community, raise money, and get a little healthier in the process.
Why It Hits: Celebrity-driven book clubs, like those popularized by female superstars Reese Witherspoon and Oprah Winfrey, have made a huge impact on culture — getting more people reading and minting best-selling authors. Guys like Diplo, Jelly Roll, and Travis Barker hope run clubs can have a similar impact.
Beyond the Track: Would you run to a Diplo DJ set?
- Diplo’s Run Club organized two 5Ks last year with a live show at the end of each event (which he says has a different vibe than his night shows at a club). He’s holding eight more this year.
- Blink 182’s Travis Barker launched Run Travis Run last year, which is also a series of 5Ks all over the country. He’s known to chat with fans as they run.
- Country singer Jelly Roll started Jelly Roll’s Losers Run Club, which now has 40,000 members on Facebook. The club partnered with exercise app Strava to track a running streak.
Last Mile: Celebrity-run clubs are a pretty lowkey affair — there are no winners, runners aren’t split into different age groups, and fees to participate are partly donated to charity. The point is for everyone to get active and have fun, which aligns with new health and wellness trends. With running in general picking up in popularity, don’t be surprised if footwear brands like Nike, On, HOKA, and others look to partner up with the clubs on exclusive products and themed events.
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