Sports streaming moves under one roof

Together with

The Future. Disney, Fox Corp., and Warner Bros. Discovery are joining forces to launch a sports streaming venture that’ll be the ultimate hub for each company’s sports programming. Blending the discoverability of cable for customers with the economics of cable for the participating companies, the service could kick off a major consolidation and rebundling across the entire streaming ecosystem.

Disney Fox Max+
Disney, Fox, and WBD decided to all play for the same team.

  • The joint venture, co-owned by the three companies, will bring together sports programming from ESPN, ABC, TNT, FS1, and more acronyms than you can count on two hands.
  • Customers will be able to watch games from the NFL, NBA, MLB, NHL, FIFA, Formula 1, and nearly every other major sports league — roughly 85% of the sports rights market.
  • The still-unnamed service will launch in the fall, and pricing is TBD, but it’s expected to have a monthly cost close to Hulu Live or YouTube TV ($75 to $80 per month).
  • Of note, the service won’t stop each company’s independent sports streaming plans, such as Disney’s expansion of ESPN+ and WBD’s rollout of Bleacher Report.

The service, which will have independent management and branding, will act like a distribution hub for the three participating companies — it’ll license programming from the three participating broadcasters. The hope, according to Variety, is to remake the affiliate fee market for streaming that’s been so lucrative on cable for decades.

Or, more simply, welcome to Cable+.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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