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The Future. Doodles seems to be one of the few NFT projects to really expand beyond that label, with the creation of a branded music label. Considering its Web3 roots, Doodles Records may experiment with releasing music through limited-edition drops that give singles a streetwear vibe.
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Doodles is launching Doodles Records in partnership with Sony’s The Orchard.
- The first release will be a soundtrack to an original short film titled Dullsville and the Doodleverse.
- The project features music from Pharrell (Doodle’s chief brand officer), Coi Leray, Lil Wayne, Lil Yachty, Kyle Richh, and Swae Lee.
- Every single and album that the label releases will be accompanied by an animated visual created by Doodles founder Burnt Toast and in-house animation studio Golden Wolf.
Additionally, Doodles is launching DoodlesTV, a direct-to-community platform that offers early access to music, video, and merch releases. A season one “all-access media pass” will be available next week, per Variety.
As you might expect, that will give members the first chance to listen and watch Dullsville and the Doodleverse.
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