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The Future. Drake took the unprecedented step of using generative AI to add verses from Tupac and Snoop Dogg to a diss track aimed at Kendrick Lamar. Drake’s use of the tech is a total reversal from his reaction to his own voice being AI-generated for a song… and may inadvertently set off a wave of smaller artists releasing songs with deepfaked vocals in an effort to go viral.
Clone crew
Thanks to Drake, AI is the newest weapon in hip hop beefs.
- Drake’s “Taylor Made Freestyle” features deepfake versions of Tupac and Snoop Dogg — two of Kendrick’s heroes and legends of west coast rap.
- With lyrics written by Drake, the deepfakes are used to taunt Kendrick’s “height, talent, and credibility,” per Highsnobiety
- But the crux of the diss is that Kendrick is taking too long to respond to Drake’s last diss track, “Push Ups” (without mentioning that it took Drake three weeks to release that song after Kendrick took aim at him in “Like That”).
By using AI, Drake is playing into the weird trend of people releasing AI-generated diss tracks from Drake and Kendrick, which has complicated the battle between the two artists. Whether his use of the tech is creatively clever or simply opening up Pandora’s Box at the worst time is TBD.
At least we get this hilarious Snoop reaction.
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