Flowers for Society blooms both sneakers and NFTs
The Future. A new sneaker brand called Flowers for Society is dropping both a physical sneaker and an NFT of the shoe in an exclusive drop next month. The NFT is meant to act as a key to the brand’s online community, giving holders access to exclusive drops and content. If successful, expect more mainstream streetwear brands like Supreme or Off-White to dip their toes in NFTs as a way to control limited supply.
Double dropFlowers for Society stretches across two passionate collecting worlds — sneakers and NFTs.
The company will drop its first shoe, the SEED.ONE, as both a physical shoe and an NFT.
The NFT will give holders the ability to participate in “future sneaker releases, limited editions, and collaborations.”
It also gives holders access to the brand’s “metaverse community,” “The Garden of Comfort,” which has similarities to how Kickstroid is rallying sneakerheads.
The shoe is available for pre-order and will officially drop on November 6.
Community cushionFlowers for Society’s NFT strategy seems like a way to reward early adopters, giving them exclusive access to the company’s (hopefully) future success. Reportedly, there is only a limited number of NFTs, meaning that these community tokens will rise in value as demand for Flowers for Society grows. It’s almost like a sneaker-buying bot that the company controls instead of an entrepreneurial sneakerhead.
Additionally, Flowers for Society is building an education center in Vietnam, where a lot of sneaker manufacturing is done. It plans on continuing to raise funds for projects like this with each drop.
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