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Fox is set to stream the Super Bowl next month on its FAST platform, Tubi, which could be the streamer’s biggest breakout moment so far.
The Big Play: FAST platforms have been exploding in popularity over the past couple of years, thanks to Gen Z audiences who have cut the cord (or never even had the cord) but are looking to also cut down on the costs associated with premium, ad-free streamers. That could help the Super Bowl find a fresh audience.
Behind the Broadcast: Fox is ensuring that Tubi is the biggest winner on February 9th.
- Fox is gearing up a big ad campaign for Tubi, including a 60-second ad and a 15-second spot during the game. The campaign is described as “weird and wacky” while leaning into the unique sub-genres that have become popular on the streamer.
- Tubi will also air a pre-show, which will feature “coverage of the celebrities, fashion, and other cultural moments” associated with the Big Game, per THR.
- According to Tubi CMO Nicole Parlapiano, the pre-show is meant to “attract people who ‘want to be part of the cultural moment,’ but are not necessarily football fans.”
The Future: Considering the Taylor Swift factor is back in play this year because of the Kansas City Chiefs, Tubi is likely aware that the Super Bowl is the perfect storm for a growth Hail Mary. Tubi’s audience leans younger and female (hello, Swifties), so we wouldn’t be surprised if the streamer’s monthly active users, which have hit 97 million, rush past the triple-digit mark.
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