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The decade-in-the-making Grand Theft Auto VI, which is set to release sometime in the fall of next year, has the potential to become the single highest-grossing piece of entertainment in history.
Why It Hits: Video-game developers are waiting with bated breath to see when Rockstar Games will date the release of its new GTA installment before dating their own games, showing how the anticipated title will be the blockbuster to pay attention to.
Behind the Scenes: The consistent popularity of the Grand Theft Auto franchise is the unicorn of gaming.
- It’s generated a total of $9 billion in revenue for Rockstar Games — making it the best-selling gaming franchise after Minecraft.
- The last title, Grand Theft Auto V, sold 205 million units alone.
- And the titles keep expanding with online modes, in-game content, and merch, which have kept revenue high during the long development between installments.
Closing Credits: The anticipation for the game is already making money for Rockstar’s parent company, Take-Two Interactive. Bloomberg notes that since the release of the first trailer for the game late last year— which has racked up 200 million views on YouTube — shares in Take-Two have popped 30%. Considering the growing popularity of cloud gaming that allows people to pause and pick up where they left off on any device, expect Grand Theft Auto to be absolutely inescapable wherever you go.
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