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The Future. The Hollywood actors union has voted to authorize a strike and could soon hit the picket lines if a deal on a new working contract with the studios (represented by the AMPTP) isn’t reached by the June 30th deadline. If you think the writers strike has disrupted the entertainment industry, just wait until the actors do. Expect the prolonged work stoppage to slam the post-COVID box office recovery to a halt.
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Here’s what you can expect from an actors strike, other than the obvious production stoppage:
- Actors will cease all marketing and press on upcoming movies — a key aspect of opening a film internationally or on the festival circuit.
- They won’t be able to do any reshoots or ADR on projects coming out at the end of this year or early next year.
- The production stoppage will disrupt the 2024 release schedule, leading to a lack of movies in theaters (just like COVID).
- And forget about any star power at conventions like San Diego Comic-Con.
Deadline reports that studios are already gearing up for a potential strike by moving up press junkets for upcoming movies like Mission: Impossible — Dead Reckoning Part 1 and Barbie.
It’s all about spending those millions in marketing dollars while they matter.
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