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James Cameron’s Lightstorm Vision inked a multi-year deal with Meta to make immersive 3D content for the Quest mixed-reality headset.
The Immersive Picture: James Cameron has been one of the biggest boosters of 3D in cinema — the Avatar franchise is the only one that still successfully employs the tech — so having his expertise leading the creative at Meta could turn the Quest into a must-have device.
Behind the Goggles: Cameron has conquered the big screen, so now, he’s coming for the one attached to your face.
- His stereoscopic tech firm, Lightstorm Vision, will exclusively work with Meta to co-produce movies, shows, live-sports content, and immersive concerts for the Quest.
- No projects have been announced, but the first slate will be announced “in the coming months.”
- The deal will also make Lightstorm’s tech and production capabilities available to other entertainment companies and individual creators working with Meta.
Closing Credits: The partnership continues the Terminator filmmaker’s growing fascination with AI, which will be used to create projects with Meta (but to what extent and in what capacities have not been revealed). Cameron recently joined the board of Stability AI. For Meta, having Cameron in the camp may be a big step back into Hollywood… where so many of its tech-giant rivals are making names for themselves.
Go Deeper: Meta isn’t alone in developing high-quality, cinematic, immersive content. Conclave director Edward Berger just made Submerged for Apple’s Vision Pro.
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