Together with
JOOPITER, the luxury culture-focused digital auction house created by Pharrell Williams, is transforming from a once-in-a-while auction platform to a 24/7 marketplace.
Why It Hits: Gen Zers and millennials love two things — fashion thrifting and cultural nostalgia. JOOPITER combines both into an always-on platform where any auction could go viral. This might be the peak of the limited-product drop.
Behind the Auctions: JOOPITER is what happens when you combine eBay and Sotheby’s.
- To launch the new evolution of the platform, contemporary artist Tom Sachs, jewelry designer Lorraine Schwartz, Universal Music Group SVP Steven Victor, Infinite Archives’ Easy Otabor, and Pharrell himself are all launching auctions.
- Highsnobiety says that Pharrell could put up in-demand items like rare products from ICECREAM brand, sealed Daft Punk vinyl box sets, and jewelry owned by Hollywood icon Elizabeth Taylor.
- The proceeds from some of the auctions will go to charity — sales from Otabor’s will go to the Virgil Abloh Foundation and Theaster Gates’ Rebuild Foundation.
Final Bid: The big selling point of JOOPITER is the ability to purchase items that weren’t just owned by cultural icons, but embody cultural moments — it’s people whose work you love simply offering things up for any fan at any time of day. Hidden gems will abound, which makes browsing the marketplace like walking through a museum.
Prediction: Once customers catch on, JOOPITER could become the go-to platform for celebrity spring-cleaning… and may give Pharrell a wholly owned-and-operated destination to drop custom or concept products from his time at LVMH.
TOGETHER WITH CANVA
No design skills needed! 🪄✨
Canva Pro is the design software that makes design simple, convenient, and reliable. Create what you need in no time! Jam-packed with time-saving tools that make anyone look like a professional designer.