Kevin Hart plants a fast food franchise

The Future. Kevin Hart cut the ribbon on his plant-based fast food restaurant chain, Hart House, yesterday. The chain already has plans to expand across California and eventually America. Because of Hart’s name and the restaurant’s identity as the only all-vegetarian option in the fast food industry, Hart House may be packaging the first successful company in the space in over a decade.

Happy Hart Meal
THR reports that Kevin Hart is taking on McDonald’s, Burger King, In-N-Out, and KFC for fast food stardom.

• Hart opened the first location of his plant-based chain, Hart House, in Los Angeles yesterday.
• With a menu crafted by Burger King’s former culinary chef, Michael Salem, the restaurant offers plant-based burgers, chicken sandwiches, nuggets, salads, french fries, and tater tots.

And in taking a more holistic approach to wellness, the chain will also offer employees “a living wage alongside other benefits like savings, retirement and lifestyle spending accounts for things that are wellness-related.”

Cooking up an empire
Hart is serious about establishing Hart House as a chain, having already signed six more leases to install restaurants. The goal is to have 10-12 operating in California by the end of next year, and eventually have locations in Las Vegas, Atlanta, Florida, and Philadelphia.

The multi-hyphenate artist is clearly in his entrepreneur era. Besides his main gig as an actor and producer (he actually has a movie that just came out today on Netflix) and moonlighting as a restauranter, he’s also a business mogul. In April, Hart announced that he was merging his two entertainment companies — Hartbeat Productions and Laugh Out Loud — into one kingdom called Hartbeat.

Either Hart doesn’t sleep, or his plant-based diet is giving him some superhuman energy.