Kid Cudi suits up with Star Trek

Together with

The Future. Kid Cudi (real name Scott Mescudi) is boldly going where no rapper has gone before… a collaboration with the Star Trek franchise. Considering Mescudi’s growing side career in film and television, it’s an inspired team-up. If the collab takes off, don’t be surprised to see Mescudi pop up in the next Star Trek movie. Talk about a novel audition.

Intergalactic drip
Kid Cudi’s “Boldly Be” campaign is launching at New York Comic Con on October 12th.

  • It’ll consist of an apparel capsule that includes a varsity jacket, button-up shirts, tees, and hoodies, with pieces all featuring slogans that are mashups of franchise lines and Cudi lyrics, such as “Live Long and Rage.”
  • He’s also dropping a single inspired by Trek called “Heaven’s Galaxy,” which was produced by regular collaborator Dot da Genius.
  • Lastly, he’s releasing a gaming experience in Fortnite, dubbed STAR TREK X KID CUDI: MIRROR MAYHEM, where players follow Cudi on a space mission — the release date hasn’t been announced but will be sometime this month.

While a Kid Cudi and Star Trek mashup may seem odd at first, Mescudi says he’s a longtime fan, having grown up watching the show with his dad. He said the collaboration takes inspiration from the Vulcan ethos of IDIC (Infinite Diversity in Infinite Combinations) — a philosophy of positivity, heroism, and hope that organically runs through the artist’s music.

Come to think of it, this may be one of the most natural collaborations we can imagine.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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