The Future. Billionaire scion James Dolan’s Sphere at the Venetian (full name thanks to a land bridge that’ll connect the arena to the resort) is preparing for one of the buzziest debuts in recent live event history. The project, which ballooned to $2.3 billion due to COVID cost overruns, has a lot riding on it for parent company Sphere Entertainment Co., but it already has the makings of a Vegas success story. Still, expanding the eye-popping concept to new destinations may prove harder than imagined.
Havin’ a ballHere’s an eye-opener on what to expect from The Sphere, per Bloomberg.
The arena. The 4D venue has 17,500 seats made to mimic human skin (to not mess up sound quality), an interior plastered with “the highest-resolution LED screens on Earth,” and high-def sound that can allegedly pick up even the most nuanced sounds.
The tech. A new camera system, dubbed “Big Sky,” was developed to capture images for the array of big screen, while a proprietary algorithm ensures everyone will be able to hear musicians the same way, no matter where they are in the arena.
The entertainment. Sphere will host high-profile residencies, starting with U2 (who were paid handsomely) on September 29th, while the first film made for the arena, Darren Aronofsky’s Postcard From Earth, will premiere on October 6th.
The exterior. The arena’s “exosphere” has already become a conversation starter thanks to its wild projections (eyeballs, jack o’ lanterns, etc.). Brands can also book ad space for $650,000 per week.
So, will Dolan pull off his ambitious dream project? According to Arena Digest’s Kevin Reichard, who’s had a preview, “It’s just so far advanced in terms of capabilities, I don’t have any baseline comparison.”
We look forward to getting a peek.
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