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Boxing is luxury now, as the combat sport welcomes renowned designers and staple fashion labels into the ring.
Why it Hits: The confluence of fashion and sports has reached a fever pitch, and boxing has been minted with a new cultural influence after Netflix’s Mike Tyson vs. Jake Paul fight landed a record number of viewers. 2025 may be the year of boxing, so brands don’t want to miss out on the action… especially when younger customers are engaged.
Behind the Curtain: Boxers don’t wear much in the ring, so each piece needs to stand out.
- According to Complex, “popular modern labels like Denim Tears and Fear of God to fashion houses like Dior and Dolce & Gabbana” have all dressed fighters in the ring — which includes trunks, robes, and shoes.
- That’s been driven by some fashion-forward fighters, including Devin Haney, Gervonta Davis, and Stephen Fulton, Jr., creating conversation around their looks.
- The popularity has sparked some boxing-inspired pieces for the average customer, including boots by Miu Miu, an entire capsule collection from Gallery Dept., and punching bags from Supreme.
Last Round: Boxing is kind of the inventor of the tunnel fit, as a fighter’s entrance was meant to communicate a vibe, instill fear, or create a theatrical moment. As the more costume-forward elements fade and fashion takes a step forward, brands may view a fighter entering the boxing ring as a new runway opportunity for their boldest looks.
Just, please, designers: no pre-bloodstained pieces.
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