Boxing is luxury now, as the combat sport welcomes renowned designers and staple fashion labels into the ring.
Why it Hits: The confluence of fashion and sports has reached a fever pitch, and boxing has been minted with a new cultural influence after Netflix’s Mike Tyson vs. Jake Paul fight landed a record number of viewers. 2025 may be the year of boxing, so brands don’t want to miss out on the action… especially when younger customers are engaged.
Behind the Curtain: Boxers don’t wear much in the ring, so each piece needs to stand out.
According to Complex, “popular modern labels like Denim Tears and Fear of God to fashion houses like Dior and Dolce & Gabbana” have all dressed fighters in the ring — which includes trunks, robes, and shoes.
That’s been driven by some fashion-forward fighters, including Devin Haney, Gervonta Davis, and Stephen Fulton, Jr., creating conversation around their looks.
The popularity has sparked some boxing-inspired pieces for the average customer, including boots by Miu Miu, an entire capsule collection from Gallery Dept., and punching bags from Supreme.
Last Round: Boxing is kind of the inventor of the tunnel fit, as a fighter’s entrance was meant to communicate a vibe, instill fear, or create a theatrical moment. As the more costume-forward elements fade and fashion takes a step forward, brands may view a fighter entering the boxing ring as a new runway opportunity for their boldest looks.
Just, please, designers: no pre-bloodstained pieces.
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