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The Future. The Duplass Brothers are doing for TV what he did for film — putting all the financing, production, and distribution in-house. While this model isn’t new, Duplass may pave the way for creators at any level to own the fate of their shows… and give the streamers potentially more adventurous titles to license.
Series gamble
Mark Duplass — half of the brain behind movies like Cyrus and Jeff, Who Lives at Home and shows like Room 104 and Togetherness — laid out his company’s plan for TV at SXSW.
- Duplass Brothers Productions will show the pilots of four self-financed series at the fest.
- If buyers like what they see, Duplass is looking to strike short-term licensing agreements, as opposed to selling the shows outright.
- That allows the company to keep creative control and to ensure that a show doesn’t get stuck at any one streamer and won’t ever be cancelled (a constant problem in the streaming age).
As Peak TV comes to a close, the future of the industry may be sacrificing the big, up-front payouts of streaming for the potentially more lucrative payments down the line if a show becomes a hit… as they did for TV creators during the era of syndication.
What’s old becomes new again.
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