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The Future. McDonald’s first CosMc’s concept store opened in the Chicago suburb of Bolingbrook — a quick-stop snack and beverage restaurant meant to compete with Starbucks and Dunkin’ Donuts. McDonald’s may not just be looking to brew up some revenue, but also offer items that feel destined for TikTok virality.
Absurdity with cheese
CosMc’s is piloting a few changes to the fast food experience.
- The whole thing is styled as a mix between 1950s Americana (jean jackets and bowling shirts) and space (the surfing alien logo and bright “cosmic” colors).
- It’s a drive-thru-only establishment, with several windows for serving customers, who can also pay at the menu sign or at the window (whichever is more convenient).
- That means there are no dining rooms or outdoor seating… so hopefully there’s ample parking space for actually eating.
- And when it comes to menu items, CosMc’s has experimental food (a Creamy Avocado Tomatillo Sandwich, for example), wild drinks (Sour Cherry Energy Burst), and custom coffees (S’mores Cold Brew).
The Bolingbrook location is a “learning lab,” reports Fast Company, and many aspects of CosMc’s could change before a wider rollout. But it is rolling out — McDonald’s plans to open nine more locations in Texas next year.
We’ll see if the bold bet pays off.
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