MrBeast Is Raising Money at a $5 Billion Valuation

MrBeast (real name Jimmy Donaldson) is preparing to kick off a rare fundraise that would value his empire at $5 billion.

The Viral Picture: MrBeast is the long-running champ of the creator economy, printing more money than most companies. As he expands both his physical and digital footprints, getting a chance to invest may be as competitive as one of his YouTube challenges.

Behind the Fundraise: MrBeast is coming to Wall Street.

• The fundraising would be to invest in his holding company, which houses everything from his social-media earnings, his chocolate company, Feastables, and his Lunchables competitor, Lunchly.
• The holding company is profitable, generating more than $400 million in revenue last year.
• But not all is profitable in Beastland — while Beast Games on Prime Video was a ratings hit, Donaldson admitted that he lost “tens of millions of dollars” on the first season. Still, Amazon is committed to spending another $250 million on two more seasons.

Final Valuation: Several financial firms and high-net-worth individuals are already interested in the raise, but those identities are under lock and key at this stage. And it’s uncertain if they’ll agree to the $5 billion valuation price point. But with MrBeast moving more of his business in-house and buying more land and property in his base of Greenville, North Carolina, the Beast empire is only set to expand from here.