Netflix Unveils Its 2025 Game Plan

Having officially won the streaming wars last year (sorry, every other streamer), Netflix is taking a victory lap by showing off its content roadmap for 2025.

The Big Picture: Netflix added a record number of new subscribers last quarter, crossing 300 million worldwide. Its stock hit an all-time high of nearly $1,000/share, and its film Emilia Pérez is leading the Academy Award nominations with 13 noms. So, yeah, Netflix has quite a bit to flex about.

Behind the Scenes: On Wednesday, Netflix held a preview of its 2025 slate — titled “Next on Netflix.”

Some highlights:

• New film chief Dan Lin has already greenlit more than 25 films, with upcoming titles including Guillermo del Toro’s Frankenstein, Rian Johnson’s Wake Up Dead Man: A Knives Out Mystery, and the long-awaited Happy Gilmore 2.
• Upcoming shows include the final seasons of Stranger Things and Squid Game, a new season of Wednesday, and plenty of original new series that could break out.
• It’s also the first year that Netflix will have ongoing live programming, including WWE RAW and a weekly John Mulaney-hosted talk show, Everybody’s Live.
• The company also touted its upcoming IRL experiences, including a restaurant at the MGM Grand in Las Vegas and two immersive entertainment “Netflix Houses” in Texas and Pennsylvania.

Endless Scroll: Notably, Next on Netflix was livestreamed to 11 other countries, where events were taking place to showcase local production — a content strategy that has proved very successful for the streamer. Chief Content Officer Bela Bajaria said the company’s goal is “to make great shows and movies that appeal to local audiences first, and then make it easy for anyone, everywhere, to watch them.” With such a global footprint, we wouldn’t be surprised if Netflix announces a theme park by the end of the year.