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The Future. Netflix announced the first two locations of its brick-and-mortar Netflix House retail and entertainment destinations, now slated to open in 2025. If demand is high, don’t be surprised if the streamer opens a full-fledged theme park built around its hit franchises.
Are you still watching… shopping… dining?
Netflix is one step away from giving its IP the Disneyland treatment.
- The first two recently teased Netflix Houses will be built in former department stores in King of Prussia, Pennsylvania, and Dallas, Texas, and will have more than 100,000 square feet of space.
- The locations will have themed retail stores, restaurants inspired by the streamer’s various shows, and experiential activities based around titles like Bridgerton, Squid Game, and Stranger Things.
- Netflix doesn’t believe these destinations will be major revenue drivers but will rather act as buzzy marketing for its many titles.
The Netflix Houses are breaking ground just as every studio and streamer is looking to expand their physical presence as a way to eventize movies and shows and create community around their brands.
Case in point, Sony Entertainment got back into the movie theater business with last week’s acquisition of the Alamo Drafthouse chain and recently opened an immersive entertainment destination in Chicago called Wonderverse.
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