Together with
Netflix announced that it’s updating its homepage on its TV app to better surface content from its growing number of new formats and to integrate AI into the discovery process.
The Big Picture: Where Netflix goes, much of the industry also follows. By redesigning the homepage, Netflix may be kicking off a new era of streaming UX that’s all about harnessing cutting-edge technology to boost engagement.
Behind the Tiles: The most valuable real estate in the streaming industry is getting refreshed over the next few months.
- Movies and shows will have more information about them in the title descriptions, including awards they’ve won and their popularity among viewers.
- Live programming and video games will get more billing on the homepage, as Netflix expands its offerings (and hopes to woo more digital creators to compete with YouTube).
- The search function will get an AI update via a partnership with OpenAI, allowing users to search for something to watch via a conversational chatbot that’s “more responsive to your moods and interests in the moment.”
What To Watch: Netflix chief product officer Eunice Kim says that the design overhaul is meant to give the streamer “a more flexible canvas now and in the future” that’s focused on “driving discovery and engagement.” With viewers inundated with thousands of options to watch on streamers, features that minimize the scourge of “endless scroll” are what could help people actually find something to watch instead of giving up and doing something else.
Considering that Skydance’s big streaming pitch in its Paramount takeover was to overhaul Paramount+ with AI from Oracle, whichever platform has the better technology under the hood could win over flaky subscribers.
TOGETHER WITH CANVA
No design skills needed! 🪄✨
Canva Pro is the design software that makes design simple, convenient, and reliable. Create what you need in no time! Jam-packed with time-saving tools that make anyone look like a professional designer.