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The Future. After years of hoarding titles to build their own streaming services, every Hollywood studio is now licensing their movies and TV shows to Netflix to generate cash and reinvigorate their fandom. With these licensed titles commanding almost the same amount of engagement on Netflix as the streamer’s Originals, expect smaller studios to set a strategy where their project’s Netflix debut is its most important marketing moment.
The streaming champ
Everything’s returning to Netflix in the search for money and popularity.
- Universal Pictures’ output deal with Netflix led to four of its films being on its Top 10 most-watched movies list in the same week.
- Disney is sending over ABC hits like This Is Us and ESPN mainstays like the 30 for 30 docuseries — despite Bob Iger comparing the practice to “selling nuclear weapons technology” to a rival.
- Warner Bros. Discovery, on an aggressive debt-paying mission, licensed its past decade of DC superhero films and classics from the HBO library… which are now hits on the platform.
- Sony has a deal with Netflix to stream all of its theatrical titles, recently turning the comedy No Hard Feelings, which did okay at the box office, into a hit on the streamer.
Interestingly, the licensing deals aren’t exclusive — many titles are also playing on Amazon, Hulu, and basically anything willing to pay. Soon, you may be able to find an older movie on three or four platforms instead of just one… which could change the math for how audiences choose which platforms to subscribe to.
Just don’t expect to find Netflix Originals anywhere else.
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