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Livestreaming platform Noice is giving creators who share content a share in the company.
Why It Hits: New social apps are a dime-a-dozen, so finding unique ways to get potential users invested in a platform may be giving them the opportunity to literally invest in their growth — a microcosm of the growing trend of having creators maintain ownership of their content.
Between The Streams: Noice, which has raised $27 million in funding so far, is taking some lessons from the blockchain without relying on the blockchain.
- As the streamer goes into open beta this month in the UK and EU, it’s allowing users to earn Partner Reward Units (PRUs) that can be “cashed out” if the company is acquired or IPOs.
- Users can earn PRUs by logging watch-time and engaging with viewers — so, the more you’re on the platform, the more money you can potentially make if the platform succeeds.
- One wrinkle: there’s little detail on how much a PRU is worth — i.e., what are the cents on the dollar?
The Future: The PRUs could be a boon for a popular livestreamer ready to make a move and bring their viewership with them. Despite livestreamers making Twitch what it is today, none got a cut of its billion-dollar sale to Amazon. Considering that Kick was able to break through this year, there may be enough of an appetite for streamers to give a novel platform like Noice a try.
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