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People are using OpenAI’s GPT-4o image generator to create images of themselves as action figures, capturing the vibe of an individual, a specific consumer, or the type of employee a company is looking for.
Why It Hits: The “starter pack” trend is both another clever use case for AI image-generation and a warning shot that the tech is displacing the talents of professional illustrators, artists, and animators. We may have officially entered the AI-as-meme era.
Behind the Box: AI-generated starter packs are trending across TikTok, X, Insta, Facebook, and even LinkedIn, per FastCompany.
- The images — which feature a Barbie-like version of yourself with a handful of mini accessories sealed in a plastic box — are created by uploading a few photos and a specific prompt to ChatGPT.
- Marketing agencies, like Revival Marketing in Texas, are using it to show off stereotypical versions of different jobs, such as “social media manager.”
- Brands like Starbucks and NYX Cosmetics are using it in digital marketing.
Last Prompt: As the starter pack trend shows no signs of slowing down, a counter-movement — the #StarterPackNoAI trend — has also popped up. After the similar ChatGPT-fueled Studio Ghibli AI trend that transformed people into the aesthetic of a Hayao Miyazaki movie, creatives are pushing back, communicating that, while fun, these trends diminish the work of artists and are clearly trained on copyrighted material. Until the courts rule one way or another, this tension may now exist at the center of every trending AI meme.
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