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OpenAI is in the early stages of developing an internet browser that would act as the go-to terminal for using ChatGPT on the web.
The Big Picture: A web browser from OpenAI would be the tech company’s latest assault on rival Google, which runs the most popular browser, Chrome, and has tried to catch up in AI with its Gemini chatbot. With the US Department of Justice seeking to force a sale of Chrome on antitrust grounds, OpenAI could have a shot at taking the throne.
Behind the Code: OpenAI’s browser wants to remake the web for the age of AI.
- The browser, internally called “NLWeb” (or Natural Language Web) would allegedly allow users to deploy ChatGPT to complete tasks online or surface relevant information on websites.
- According to The Information, that could mean pinpointing a coat that would work well on a trip to a different climate or finding a recipe for a side that goes well with something you’re cooking.
- Additionally, OpenAI has pitched to brands that it would give them a new way to communicate with site visitors using ChatGPT, making customer service more conversational.
The Future: NLWeb is still a long way from going public, but OpenAI has already made some key hires to oversee its development — Ben Goodger and Darin Fisher, who helped build Chrome. OpenAI may be hoping to protect ChatGPT and its upcoming search engine by developing an ecosystem that would ensure access to both — precisely the thinking that led Google to build Chrome in the first place (the fear that Microsoft could box out Search).
Considering that OpenAI systems are only as good as the data they have access to, a browser could ensure that its LLM is always up to date.
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