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ResortPass Opens Marketplace Of Hotel Perks
Here for a good time, not a long time // Illustration by Kate Walker
A hospitality platform called ResortPass allows luxury hotels to offer their amenities in an à la carte marketplace.
Why It Hits: American hotels are seeing depressed revenue as foreign-tourism spending declines at least 8.2% from last year. There are plenty of reasons for that, but for the tourism industry, they point to the same conclusion: fewer rooms booked. Hotels are trying to make up for the shortage by offering access to perks once reserved for overnight guests.
Behind The Perks: ResortPass is already working with roughly 2,000 hotel brands, including Hilton and Ritz-Carlton.
The hotels offer passes to amenities like pool access, spa treatments, fitness centers, and other on-site perks — ResortPass takes a cut of each booking.
The platform has become popular with local “daycationers,” representing 87% of ResortPass’ business in New York and 81% in Los Angeles.
Those daycationers spend about twice as long enjoying the amenities as overnighters because they paid specifically for access.
Daycationers also tend to be repeat guests and act as an organic recommendation engine.
Final Booking: So, what’s with all the American daycationers? Just as foreign tourism to the US is down, so too is the number of Americans traveling abroad. Why? Vacations are out of their budget, and the post-pandemic “revenge travel” period has finally died down, per Fast Company. Only 46% of Americans planned a summer vacation this year, compared to 53% last year.
Simultaneously, hotel stays are hitting record highs — the average room in NYC reached $417 last September, the highest rate ever recorded.
Up Next: We wouldn’t be surprised if luxury hotels became unofficial WeWorks for remote workers looking to take meetings or draft emails in style.
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Today’s email was written by David Vendrell.
Edited, Polled, and Copy-edited by Kait Cunniff.
Published by Darline Salazar.