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The Future. Padel, a racket-based sport that started in Mexico in the 1960s, is finding new life in the US on the heels of the pickleball craze. With pickleball quickly growing into a legit organized league with several celebrity backers, watch for padel to follow a similar trajectory.
Courting popularity
Move over, pickleball… padel is now all the racket.
- The sport. It’s a cross between tennis and squash that’s played on a four-walled court with a net that’s a little bigger than a pickleball court. Also, it’s a doubles game only.
- The reach. It has 25 million players across 90 countries, with the sport especially popular throughout Europe and Latin America.
- The forecast. With celebrities like David Beckham and tennis star Andy Murray fans, the sport is blowing up in the US, with new facilities popping up in high-class high-rises, luxury condos, and multi-million dollar homes.
Padel is still in its infancy in the US, counting only 4.5 million players… and only an estimated 200 courts to service them.
In other words, padel is a real estate goldmine ripe for the mining.
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