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A new study by Pew Research Center found that almost half of US teens are “almost constantly” online.
Why It Hits: Though the platforms differ among genders, Pew’s survey demonstrates that young people’s communication, media consumption, and social lives are, for many, smartphone-first.
Between the Notifications: Being “too online” is now a generational problem.
But who are the main culprits?
- 90% of teenagers watch YouTube, and 73% say they use the platform every day. 19% of boys say they’re “almost constantly” on it.
- 63% use TikTok, with 19% of girls saying they’re “almost constantly” using it.
- Meta, on the other hand, has lost the kids. While they love Instagram (61% use it), they don’t really care for Facebook (32%), WhatsApp (23%), or Threads (just 6%).
- Fun fact: Facebook ruled young hearts and minds a decade ago with 71% use.
Logging Off: The Verge points out that data shows teens truly do prefer platforms that prioritize videos and images over text-based ones. That’s not surprising, but it’s still eye-opening to see how much the usage of X and Reddit has dropped with the new generation, and it explains why Threads is struggling to make its mark despite being tied to Insta. It seems that if teens have something to say, they’ll either make a public video about it or simply share it in a private group chat with friends.
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