Multi-hyphenate artist and designer Pharrell Williams announced the launch of VIRGINIA — a destination for all his creative endeavors.
The Big Picture: It’s possible Pharrell either doesn’t sleep or has several clones. He’s a working rapper, prolific producer, Men’s Creative Director at Louis Vuitton, and the head of several businesses. VIRGINIA shows the tinkering is only just getting started.
Behind The Curtain: VIRGINIA — a “destination where music, fashion, design, and community converge” — is a love letter to Pharrell’s home state that inspired his creativity.
- According to Hypebeast, it will be a “base for future creative projects, which will include live events, limited-edition merch drops, new music, and early access to collaborations.”
- That kicks off with a limited drop of apparel, swimwear, beach gear, accessories, and even a surfboard (the Virginia Beach boardwalk vibes are loud and clear), along with an exclusive presale of Pharrell’s new adidas sneaker, the VIRGINIA Adistar Jellyfish.
- Blackyachtrock.com will serve as the web hub for all things VIRGINIA, which has a design takeover by Virginia-based artist Sam Clayman.
- Also, VIRGINIA will serve as a label, with Pharrell’s Black Yacht Rock Vol.1: City of Limitless Access (which he released anonymously) as the first album under the banner.
Last Looks: Pharrell is really leaning into the intersection of community and culture these days, recently expanding his celebrity-memento auction house JOOPITER after several successful tests. With VIRGINIA, he can now bring all his disciplines under one roof, giving himself a space to play and experiment… and for fans to find him easily. It can be hard to keep track of all the things Pharrell is working on.
Next Season: While VIRGINIA will primarily be Pharrell’s playground, we wouldn’t be surprised if he uses it as a springboard to launch other artists of various types from the state.
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