Pharrell Kicks Off New Creative Platform, VIRGINIA

Together with

Multi-hyphenate artist and designer Pharrell Williams announced the launch of VIRGINIA — a destination for all his creative endeavors.

The Big Picture: It’s possible Pharrell either doesn’t sleep or has several clones. He’s a working rapper, prolific producer, Men’s Creative Director at Louis Vuitton, and the head of several businesses. VIRGINIA shows the tinkering is only just getting started.

Behind The Curtain: VIRGINIA — a “destination where music, fashion, design, and community converge” — is a love letter to Pharrell’s home state that inspired his creativity.

  • According to Hypebeast, it will be a “base for future creative projects, which will include live events, limited-edition merch drops, new music, and early access to collaborations.”
  • That kicks off with a limited drop of apparel, swimwear, beach gear, accessories, and even a surfboard (the Virginia Beach boardwalk vibes are loud and clear), along with an exclusive presale of Pharrell’s new adidas sneaker, the VIRGINIA Adistar Jellyfish.
  • Blackyachtrock.com will serve as the web hub for all things VIRGINIA, which has a design takeover by Virginia-based artist Sam Clayman.
  • Also, VIRGINIA will serve as a label, with Pharrell’s Black Yacht Rock Vol.1: City of Limitless Access (which he released anonymously) as the first album under the banner.

Last Looks: Pharrell is really leaning into the intersection of community and culture these days, recently expanding his celebrity-memento auction house JOOPITER after several successful tests. With VIRGINIA, he can now bring all his disciplines under one roof, giving himself a space to play and experiment… and for fans to find him easily. It can be hard to keep track of all the things Pharrell is working on.

Next Season: While VIRGINIA will primarily be Pharrell’s playground, we wouldn’t be surprised if he uses it as a springboard to launch other artists of various types from the state.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.

TOGETHER WITH CANVA

No design skills needed! 🪄✨

Canva Pro is the design software that makes design simple, convenient, and reliable. Create what you need in no time! Jam-packed with time-saving tools that make anyone look like a professional designer.

Create amazing content quickly with Canva