Rob McElhenney officially launches creative-collaboration platform Adim

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The Future. Rob McElhenney, the co-creator of Mythic Quest and Welcome to Wrexham, is minting himself as a tech entrepreneur with the official launch of creator-focused social platform Adim. If it takes off, Adim could help connect artists around the world and lead to a new wave of low-budget, cross-cultural creativity that gives everyone a financial stake in its success.

Artist round-up
Rob McElhenney wants to give creatives the tools to find partners like he had when getting It’s Always Sunny in Philadelphia off the ground with Glenn Howerton, Charlie Day, and Kaitlin Olson.

  • Although quietly launched in 2022, McElhenney is officially opening the doors on Adim — a platform for sharing creative projects, finding collaborators, and hearing pitches from artisans.
  • McElhenney has also debuted an animated short film, Cammy and Mike, made under the Adim model. The short was crowdsourced by 100 creators on the platform from the prompt, “What is your favorite character and why?”

Cammy and Mike, which follows two alien robot filmmakers shooting a documentary about the animals of Earth, is only the first installment of the story. Users can now submit pitches for future stories. Selected creatives will “be granted creative rights to the characters and encouraged to create content, products, and media surrounding the IP,” per Variety.

Sounds a lot like the NFT-backed universes of Runner and The Fringe… without the need of buying in to participate.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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