Samphire Risk Rolls Out Cancel Culture Insurance

British insurance agency Samphire Risk is introducing insurance to protect celebrities, executives, and other high-profile figures from the potential of getting canceled.

Why It Sells: The fear of getting canceled online — whether deserved or not — has rippled across media and business circles for the past decade. Minimizing the fallout from putting your foot in your mouth (or preventing it altogether) could save careers and millions of dollars for brands.

The Fine Print: The big pitch for Samphire Risk’s new policy, “Preempt,” is that you won’t go viral.

The policy includes:

• A 60-day window where a team will “go to battle against any negative press across social media and traditional media,” per Fast Company.
• Crisis-management communications services and a 24/7 hotline (your worst posts are always in the middle of the night).
• A team of analysts to go over your social media history and flag potential issues.
• Protection from misinformation, deepfakes, extortion, blackmail, and family-related risks.

Closing Thoughts: Samphire — which also insures against extortion, kidnapping, hostage crises, terrorism, and travel to dangerous countries — says that the insurance premiums are calculated by combining a client’s wealth, annual earnings, and an analysis of their past digital behavior. So, someone who’s been on the verge of getting canceled in the past will probably pay more than someone with a squeaky-clean reputation. But Samphire stresses that the focus of the insurance is to protect people from their words being “twisted or taken out of context,” according to policy designer Mark Borkowski.

Considering the current controversy surrounding creatives like It Ends With Us’ Justin Baldoni and Emilia Pérez’s Karla Sofía Gascón, we wouldn’t be surprised if every celebrity and creative takes out a policy the moment they start to get in the spotlight.