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Samsung is looking to chart its path in the AI-wearables market by making a variety of accessories that will be outfitted with the company’s Galaxy AI tools.
Why It Fits: Everyone from Meta and OpenAI is trying to figure out how to evolve AI beyond the need to engage with it on your smartphone. The billion-dollar question is: what else do people actually want to carry on them? While some buzzy startups have already failed to answer that question (RIP Humane), whoever cracks it could have a lot of customers on their hands.
Between the Lines: Samsung’s Mobile Experience Division COO Won-joon Choi told CNN that Samsung’s wearables strategy is basically trying a bit of everything.
- Choi said their upcoming AI products could include glasses (like many competitors), earrings, watches, rings, and a necklace — anything that can remain hands-free.
- They wouldn’t have Galaxy natively onboard but would connect to a user’s smartphone to run the LLM.
- The hope is that by offering people a range of wearables to choose from, users will have more flexibility to match their AI device to their desired outfit or lifestyle.
The Future: Samsung doesn’t typically capture much attention in the world of AI… and the company is likely well aware of that. By developing various ways to wear AI on the go, Samsung could help mainstream the tech as an always-on companion that doesn’t require you to physically pull out your phone to use it.
Prediction: Don’t be surprised if AI wearables start showing up in viral fit checks.
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