Shopify powers new publisher revenue streams

Shopify is launching new features that allow for publishers to take advantage of affiliate marketing and also create e-commerce platforms that are backed by Shopify.

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Shopify powers new publisher revenue streams

 

Future. Shopify is launching new features that allow for publishers to take advantage of affiliate marketing and also create e-commerce platforms that are backed by Shopify. As Shopify quickly grows into an e-commerce powerhouse, Amazon and Walmart may finally have a real competitor… which could drive down prices for customers and increase payouts for publishers.

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Shopify is stepping on Amazon’s and Walmart’s turf.

  • It’s rolling out a new affiliate marketing feature that will let publishers link to Shopify merchants.
    • BuzzFeed has already signed on, and Shopify is also reportedly in talks with Complex Networks and Vox Media.
  • Another feature will allow publishers to open their own “Shopify-powered online stores” that will work inside a publisher’s platform.
    • Publishers will also be able to bring in brands that they work with into the deal, even if they don’t have Shopify stores.

Shopify revenue hit an all-time high of $2.9 billion last year.

Store wars
Shopify’s move to enter the affiliate market space is a big win for brands and publishers, and a thorn in the side of both Amazon and Walmart that could give them a new competitor in a generally uncontested space.

BuzzFeed’s decision to use Shopify is a game-changing move — 70% of the company’s affiliate revenue previously came from Amazon. It was clearly looking to diversify… especially after Amazon suspended and then temporarily cut its affiliate commission rate last year.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.

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