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As TikTok’s fate in the US hangs in the balance with Donald Trump back at the Resolute Desk, every American social platform is racing to remake its image in the troubled platform.
The Top Notification: President Trump is already making some hard-to-keep promises on reinstating TikTok, including the US potentially taking a 50% stake in the app. But, unsurprisingly, American platforms hope the ban sticks, so a new short-form king can be crowned. Whoever can recreate the addictive nature of TikTok’s algorithm will get the ultimate edge.
Behind the Algorithms: So, which TikTok clone do you think will prevail?
- X, run by Trump’s right-hand man Elon Musk, rolled out a vertical-video feed.
- Bluesky reported it was building a custom feed for vertical videos.
- Instagram released CapCut-like tools called “Edits.” CapCut is still dark amid the TikTok-ban confusion.
- Snapchat is rolling out the ability for creators to post longer videos.
- LinkedIn is even getting in on the vertical-video feeds, hoping to cater to educational creators.
- Substack launched a live-video feature and a $25,000 “TikTok Liberation Prize.”
The Future: If you watched any of the Inauguration yesterday, you may have noticed some prominent tech CEOs in attendance, including Meta CEO Mark Zuckerberg, TikTok CEO Shou Zi Chew (sitting next to the likely new Director of Intelligence, Tulsi Gabbard), and, of course, Trump-bestie Musk. Everyone is in the business of currying favor to get an upper hand in the fight for survival. Consider the White House a modern-day Colosseum.
Go Deeper: TikTok may not be offline in the US at the moment, but it’s not back on app stores.
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