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Spotify released its first-ever concert film, Billions Club Live with The Weeknd: A Concert Film, directly on its platform.
The Big Play: The film is a major step in the company becoming a video-streaming competitor that could compete against Netflix and Prime Video for music-driven projects and concert films. Considering its immense reach and engagement, it could already be viewed as a top platform.
Behind the Setlist: After 25 of The Weeknd’s songs crossed a billion streams, the artist and Spotify decided to commemorate the occasion with a one-night exclusive concert free for 1,700 of the artist’s top fans on the platform.
- The result is the 48-minute Billions Club Live with The Weeknd: A Concert Film, which includes the December show, played in an airplane hangar at Santa Monica airport, and a voiceover of the artist talking about his career.
- Of course, the hits were played, including “Can’t Feel My Face,” “The Hills,” and “Save Your Tears.”
- The film was made available for free in almost every market that Spotify operates in.
Encore: Spotify has been building to this moment for the past year — it introduced music videos on its platform and has rolled out a partner program for video podcasts. With longer-form content now being programmed, don’t be surprised if Spotify tests out a new paid tier to access a slate of exclusive scripted and non-scripted video content.
Fun Fact: The most-streamed song on Spotify is The Weeknd’s “Blinding Lights,” with 4,648,165,127 streams… and counting (yes, we just listened to it again).
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