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Creator-economy company Spotter is hosting the first-ever upfront-style event for YouTube creators later this month, featuring some of the internet’s biggest names.
The Big Bet: YouTube has recently taken the crown for the most-watched streamer on televisions, pitting its big-screen viewership (well, at least compared to smartphones and computers) against premium subscription services. Understandably, when top creators hold their own against Hollywood talent (engagement-wise, at least), they’d like a share of the ad-dollar spoils to create longer-term revenue streams.
Behind the Scenes: Spotter Showcase is set to kick off in New York on March 27th.
- The event will be led by creators Colin & Samir, who will interview creators such as MrBeast, Dude Perfect, and Kinigra Deon onstage.
- The creators will unveil their content slates for the first time and provide insights like audience data and engagement metrics.
- Over 150 CMOs of major brands are slated to attend, according to THR.
Closing Pitch: Despite the push to graduate digital stars into Hollywood stars over the past decade, the pipeline never really materialized. Sure, MrBeast has Beast Games on Prime Video, and creators such as Addison Rae and Curry Barker are transitioning to the actual big screen. But the narrative starting to take shape this decade is the creation of an entertainment economy decidedly outside the mainstream system (as much as anything can really be considered “mainstream” these days).
If advertisers buy into that narrative, dedicating ad spend to creators on YouTube will be viewed as an entirely separate budget from the ad spend on traditional TV or premium streaming services.
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