TikTok gets less viral

TikTok’s slightly cherry-picked top ten trending videos of the year list have millions of views, but its top video is trending downward in viewership year to year.

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TikTok gets less viral

 

The Future. TikTok’s slightly cherry-picked top ten trending videos of the year list have millions of views, but its top video is trending downward in viewership year to year. The algorithm is probably to blame, keeping people locked into only seeing the videos they’re actually interested in. Don’t be surprised if next year’s list contains top-trending subcultures within TikTok.

Trend trends
According to The Verge, while TikTok is still insanely popular, the most popular videos on the app are… less so.

While TikTok has only gained more and more users in the past few years, the top videos getting less viewership is notable. What does that all mean? Maybe nothing.

Or, maybe it’s the perfect indicator of how virality on TikTok has changed as the platform’s algorithm has put people in more niche silos. You may get exactly what you want to watch, but the shared cultural moments are becoming less shared.

But there is one consistency: the account @chipmunksoftiktok snatched the #2 spot for the second year in a row. What does that mean? Social media needs more chipmunks.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.

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