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HBO Max, Hulu, Disney+, and Netflix debuted virtual group watch party features

Watching with friends who aren’t there is the new watch party

HBO Max, Hulu, Disney+, and Netflix debuted virtual group watch party features
Virtual group watch party // Illustration by Kate Walker

Watching with friends who aren’t there is the new watch party

 

The Future. Thanks to COVID, entertainment streaming services and social-gaming platforms rolled out new features making virtual group watch parties a thing. As the streaming wars heat up, companies could use co-viewing to leverage FOMO and lock in new subscribers or users.

Link to the living room

Watching stuff with friends as a group has never been easier… or more separated. 

  • HBO Max, Hulu, Disney+, and Netflix all debuted proprietary “watch together” features that allow multiple people to stream titles simultaneously.
  • Twitch, Roblox, and Fortnite all introduced features to experience live music in a communal setting.

According to viewership measurement firm Nielsen, most streaming activities are done in people’s living rooms on smart TVs, showing a “growth in co-viewing.”

Program the party
The increase in co-viewing has led some companies to experiment with the possibilities of digital platform congregation, making the experience more interactive.

Now all one of these platforms has to do is recreate Trivia Night.