Taylor Swift’s concert movie is already a hit

The Future. Taylor Swift’s concert film kickoff in over 100 countries is set to be the biggest of its kind and may be one of the biggest releases ever during the month of October. The lucrative project is already inspiring other major artists to follow suit… but it may be hard-pressed to find even a handful that can command the attention that TSwift can. Just like The ErasTour itself, it may be a once-in-a-generation event.

TMoney
On the eve of its big-screen rollout, Taylor Swift: The Eras Touris already taking Swift’s fandom all the way to the bank.

• The movie has sold over $100 million in advanced ticket sales worldwide (the most ever), with its total opening weekend box office to hit an eye-watering $200 million — crushing the record for a concert film.
• Per Entelligence, 4,200 showtimes out of the 13,000 showtimes opening day are already “sold out” (passing 75% capacity).
• Since Swift bypassed the major studios and struck a deal directly with AMC, she’ll make 57% of all ticket sales — a significant windfall.
• And with a streaming deal yet to be inked, Swift is looking at another huge revenue opportunity.

Every major studio was reportedly in talks with Swift’s team to release the concert movie and was pretty annoyed when she decided to cut them out. But they had no intention of competing with her for audiences, opting to move every major release off the weekend (The Exorcist: Believer went a week early, giving up its coveted Friday the 13th release date).

And with the movie only playing Thursdays through Sundays (including a surprise early release today) over the next month, Swift is ensuring the screenings will be just as packed and energetic as her tour stops — the main reason she made the film in the first place.